Season - Episode

20 Season 20 Jan 29, 2026
19 Season 19 Jan 30, 2025
18 Season 18 Feb 01, 2024
17 Season 17 Jan 05, 2023
16 Season 16 Jan 06, 2022
15 Season 15 Oct 02, 2019
14 Season 14 Oct 03, 2018
13 Season 13 Oct 04, 2017
12 Season 12 Oct 06, 2016
11 Season 11 Oct 14, 2015
10 Season 10 Oct 14, 2014
9 Season 9 May 07, 2013
8 Season 8 Mar 21, 2012
7 Season 7 May 10, 2011
6 Season 6 Oct 06, 2010
5 Season 5 Mar 25, 2009
4 Season 4 Mar 26, 2008
3 Season 3 Mar 28, 2007
2 Season 2 Feb 22, 2006
1 Season 1 Feb 16, 2005

Overview

The candidates are enjoying their day off when Lord Sugar turns up at the door. Suddenly it's down to work after he tells them to make, brand and pitch a new type of upmarket biscuit. Project managers get picked (in one case reluctantly) and then it's time for the teams to split up, with half off to a biscuit development lab in Swansea. The teams have two days to get the baking done and packaging designed. In Wales there are sharp elbows in evidence in one team as two of the candidates vie to get their idea made, whilst the other team goes straight for an after-school treat. The ultra-competitive team's focus group munches its way through lots of crunchy offers without a favourite emerging. No-one likes ideas suggested by fellow team members and in the end the decision is a compromise. On the other team, the branding for kids ends up losing precision and no-one can understand its selling point. Hard work in the development lab produces professional looking biscuits.

Year
Studio
Director
Popularity 6.4732
Language English