Season - Episode

20 Season 20 Jan 29, 2026
19 Season 19 Jan 30, 2025
18 Season 18 Feb 01, 2024
17 Season 17 Jan 05, 2023
16 Season 16 Jan 06, 2022
15 Season 15 Oct 02, 2019
14 Season 14 Oct 03, 2018
13 Season 13 Oct 04, 2017
12 Season 12 Oct 06, 2016
11 Season 11 Oct 14, 2015
10 Season 10 Oct 14, 2014
9 Season 9 May 07, 2013
8 Season 8 Mar 21, 2012
7 Season 7 May 10, 2011
6 Season 6 Oct 06, 2010
5 Season 5 Mar 25, 2009
4 Season 4 Mar 26, 2008
3 Season 3 Mar 28, 2007
2 Season 2 Feb 22, 2006
1 Season 1 Feb 16, 2005

Overview

The venue for the candidates' latest briefing is St Pancras International. With the next Eurostar about to leave, there is just time for Lord Sugar to brief and re-balance the personnel, and then it's off to Paris for half of each team. The others must stay back and choose some new British designs to sell to the French. It is a classic export task, with Lord Sugar on the lookout for proven ability to do business abroad. While the candidates in Paris arrange sales appointments for tomorrow, the London-based groups are treated to quirky products by entrepeneurs wanting a slice of the French market. There's everything from toys to top-end bikes. It is immediately clear that some of Lord Sugar's budding business partners know very little about the French, and even less about what they will buy. To help, he sets them up with a major French retailer, but the teams must fix all the other pitches. Street-based research gets lost in translation.

Year
Studio
Director
Popularity 7.1278
Language English