Season - Episode

20 Season 20 Jan 29, 2026
19 Season 19 Jan 30, 2025
18 Season 18 Feb 01, 2024
17 Season 17 Jan 05, 2023
16 Season 16 Jan 06, 2022
15 Season 15 Oct 02, 2019
14 Season 14 Oct 03, 2018
13 Season 13 Oct 04, 2017
12 Season 12 Oct 06, 2016
11 Season 11 Oct 14, 2015
10 Season 10 Oct 14, 2014
9 Season 9 May 07, 2013
8 Season 8 Mar 21, 2012
7 Season 7 May 10, 2011
6 Season 6 Oct 06, 2010
5 Season 5 Mar 25, 2009
4 Season 4 Mar 26, 2008
3 Season 3 Mar 28, 2007
2 Season 2 Feb 22, 2006
1 Season 1 Feb 16, 2005

Overview

The two finalists receive a call summoning them to London's City Hall. Lord Sugar informs them that their final task is to launch their business by creating a brand and unveiling their campaign in front of a packed audience full of industry experts. A few old faces return as the two finalists choose key colleagues to try to help them secure the £250,000 investment, and it is straight to work as they set out to build a brand, make a TV advert and create a company fit for Lord Sugar. In the boardroom, business plans are evaluated and ad campaigns are assessed, but there can only one winner. It is heartbreak for one and ecstasy for the other, as Lord Sugar finally picks his next business partner.

Year
Studio
Director
Popularity 6.4732
Language English